AHSEC| CLASS 12| SALESMANSHIP AND ADVERTISING| QUESTION PAPER - 2022| H.S. 2ND YEAR
2022
SALESMANSHIP AND ADVERTISING
Full Marks: 100
Pass Marks: 30
Time: Three hours
The figures in the margin indicate
full marks for the questions
1. Answer as directed: 1x8=8
(a) What is
Sales Report? 1
(b) What is
Sales Personality? 1
(c) Why is a
Sales Quota determined? 1
(d) What is
Straight Commission method of wages payment? 1
(e) What is an advertisement
copy? 1
(f) What is an
advertisement budget? 1
(g) What is
Publicity Program? 1
(h) What is
advertising agency? 1
2. Write two significance of market research? 2
3. What is meant by Control of Salesman? 2
4. Write the factors that affect media selection of
advertisement. 2
5. What is the need for selection of salesman? 2
6. Write a note on ‘remuneration of salesman’. 2
7. Write the three direct methods of selling goods by
producers to consumers. 3
8. Write three duties of a sales manager. 3
9. Write three purposes of market research. 3
10. Write a note on advertising theme. 3
11. Write the basic elements of an advertising copy. 3
12. Discuss the essentials of advertising appeal. 3
Or
What are the objectives
of evaluating salesman’s performance? 5
13. Discuss the role does market survey play in sales promotion.
5
Or
Write five
important stages involved in selection of salesman. 5
14. Write five factors affecting the size of sales
territory? 5
15. Write five essentials of a good compensation scheme for
salesman. 5
16. Write a note on the function of an advertising
department. 5
17. Write about the services of advertising agency. 5
18. Distinguish between Salesmanship & Advertising. 5
19. Discuss the utility of salesman’s report to the company
and the salesman. 8
20. Discuss the features of buying motives. 8
21. Discuss different techniques of market research. 8
Or
Write notes
on:
(a) Selection of
media of advertisement. 4
(b) Good
remuneration plan 4
22. Write notes on:
(a) Utility of
an educational advertisement 4
(b) Rights of
Consumer 4
***
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