IGNOU| MARKETING (AMK - 01)| QUESTION PAPER – (JUNE - 2022)| BDP| ENGLISH MEDIUM
BACHELOR’S DEGREE PROGRAMME
(BDP)
Term-End Examination
(June, 2022)
(Application Oriented Course)
MARKETING
AMK-1
Time: 2 Hours
Maximum Marks: 50
Weightage: 70%
Note: Attempt both Part A and Part B.
Part–A
Note: Attempt both the questions.
1. Differentiate between any two of the following: 5+5=10
(a) Consumer
market and organisational market
(b) Buyer and
user
(c) Product mix
and product line
(d) Durable
goods and non-durable goods
2. Write short notes on any two of the following: 5+5=10
(a) Consumer
buying process
(b) Product
diversification
(c) Advantages
of branding
(d) Pricing a
new product
Part—B
Note: Attempt any three questions from the following.
3. State the importance of marketing and explain various
government regulations which affect marketing environment in India. 3+7=10
4. What is ‘consumer behaviour’? Explain the various factors
influencing the consumer behaviour. 4+6=10
5. What do you mean by a ‘product’? Explain how is the
classification of products helpful to a marketer. 2+8=10
6. Explain the term ‘Pricing’. Mention its objectives for a
business. 4+6=10
7. Explain the meaning of wholesaler. How does it influence
the choice of the channel of distribution for a business unit? Explain with
example. 4+6=10
***
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