Ahsec Class 12 Retail Trade Solved Question Paper - 2023| ASSEB BOARD
2023
RETAIL TRADE
(Theory)
Full Marks: 30
Pass Marks: 09
Time: Two hours
The figures in the margin indicate
full marks for the questions.
1. Fill in the blanks with appropriate words given in the brackets: (any four) 1x4=4
(i) A problem
might give retailer an opportunity to increase customer _________. (confidence/
trust)
(ii) Growing
a __________ business depends on repeat customers. (successful/
small)
(iii) Service
providers spend considerable time to ________customers. (attract/ satisfy)
(iv) Key-board
is an ______device. (input/ output)
(v)
_______people are sociable, fluent and active. (Introvert/ Extrovert)
(vi)
Marketing involves crafting and ________strategies. (making/ implementing)
2. State the following statements as True or False: (any four)
1x4=4
(i) Retail
occupation is one of the greatest demanding occupation of the business era. True
(ii) The
retailers help the wholesalers to sell properties in large quantities. False
(iii) Closed-ended
questions inspire a long answer. False
(iv) Data
protection helps to protect customer from malfunction. False
(v) Social media
permits people to speak out with freedom. True
(vi) Green job
promotes green skills. True
3. Multiple Choice Questions: (any four) 1x4=4
Choose the
correct alternatives:
(i) Teamwork
is important to achieve the following targets:
(a) Training
(b)
Productivity
(c)
Engagement
(d) All of
the above
Ans:- (d) All of the above
(ii) Any
retailer can impress customer and build customer _________by sorting out their
problems. (Fill in the blank)
(a) brand
loyalty
(b) loyalty
(c) service
loyalty
(d) All of
the above
Ans:- (d) All of the above
(iii)
Customer service refers to meeting the desires and wants of a ________. (Fill
in the blank)
(a) retailer
(b) wholesaler
(c) customer
(d) All of
the above
Ans:- (c) customer
(iv) CRM
enables to understand the ______needs. (Fill in the blank)
(a) customer
(b) owner
(c)
wholesalers
(d) None of
the above
Ans:- (a) customer
(v) Which of
the following is/ are external memory device?
(a) DVD
(b) CD
(c) USB Flash
Drive
(d) All of
the above
Ans:- (d) All of the above
(vi) Major
steps to deal with customer problems are:
(a) Listen
carefully
(b) Collect
information
(c) Empathy
(d) All of
the above
Ans:- (d)
All of the above
4. Answer the following questions in brief: (any six)
2x6=12
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